FMCG

Baking with Stork

Now, with ready-to-use recipes available on your mobile, baking funally is a piece of cake. Well, literally.

background picture of baking mobile app
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The client
Services

Mobile development

Product design

Backend

Quality Assurance

Technologies
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Overview

Stork was founded in 1920 and has provided good value and excellent quality to bakers all over the world ever since. Stork Bake is specialized margarine designed to make baking light and fluffy, no matter what the recipe. Whether it’s a pancake, chocolate cake, milk tart, red velvet muffins, cupcakes or cheesecake recipe.

Visit Stork Website

Our team helped Unilever’s baking brand to design, build and launch a mobile app with over 300 baking recipes. It took us 6 scrum sprints to complete the work for Android and iOS platforms. After 80 000 downloads Stork has built an engaged community of bake lovers.

Inspired to bake but not sure how to get started?

Baking is easy and fun; a great way to relax and unwind- if you don’t mind clearing up after! However, learning to bake can be an intimidating experience, as you juggle ingredients and kitchen implements while keeping track of a recipe.

At the same time we carry our phones with us everywhere we go — whether it be our living room or workspace — so why shouldn’t we venture into our kitchens with them? Recipe apps are the next step in the complete mobile takeover, offering step-by-step instructions on how to make fluffy cakes, golden scones, and delicious biscuits.

Storks on hand with the new mobile baking academy

Baking with Stork App helps its users learn how to bake by delivering recipes, instructions, complete with photos, videos, and even voice instructions. Lengthy guides make sure you know exactly what you’re doing. The detailed search allows you to filter your recipes based on dietary and allergy information, season, dish type, and more.

You can also browse around based on category or occasion, or search for something specific instead, and you get a full list of ingredients and instructions with each recipe. Furthermore, you can add your own notes, tips, and substitutions for any recipe.

Baking app for food lovers that want a community

The app brings together both user-submitted recipes and tested recipes from the Stork bakers, app users, and celebrity chefs. You can create an account and save your favorite recipes into custom collections, and rate and save recipes for later. It’s easy to share your favorite recipes with family and friends too. Baking with Stork is the social baking app for food lovers that want a community for learning, sharing, and improving their everyday baking experience.

It allows you to easily discover who’s commenting and liking your recipes, as well as what all your friends are doing. Maybe they are making some sweet-looking brownies. Or they are baking a salted caramel apple pie (in which case you can conveniently invite yourself over to their house for dessert).

Months

2

Team members

3

Hours

600

Lines of code

40 000

Recipes

330

Downloads

80 000

Help your community thrive.

There are many reasons why community apps are a more effective tool for marketing teams than other platforms brands often use for community building.

With a community app, you give your followers the chance to interact – both with your brand and with each other. You give them a safe and private place to share what they love, to ask questions, to get answers, to get exclusive content, offers and opportunities. To have a role, an influence, a say in their favourite brand’s direction. To have fun, get angry, get creative, get involved.

When you don’t want to get lost in social news feeds. When you want to reach 100% of your audience with all of your content, and store information in one easy-to-access, centralized, mobile space. When you want genuine interaction from and between audience members, any time and anywhere. When you want never before seen levels of engagement, control and returns from your marketing

Finally, when you consider that as much as 80% of your business already comes from just 20% of your customer base, it’s well worth cranking up the engagement levels. What’s really important is that you don’t have to be a large or famous brand to reap the rewards. Your community app can be anything you want it to be.