REAL ESTATE

Nabo.se

Nabo is a 115-people strong Swedish real-estate company with a digital product in place. They’re a group of law, IT, and financial specialists, offering property management services to tenant-owner associations.

Nabo real estate
Find out more about this project

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Services
Web development

Web development

Desktop App

Frontend

Backend

Backend

Quality Assurance

Quality Assurance

Marketing support

Marketing support

Consulting

Technologies
Ruby ror
Rails RoR Ruby on Rails
amazon aws

Long term support for a real estate company

Finding gaps the client hasn’t seen

Originally, we reached out to Nabo offering support to their Ruby-based web application. At the time they didn’t have such needs, but it turned out that their marketing team could make use of both our technological and marketing knowledge.

The company’s CMO asked us if we can help with minor marketing tasks. We did have the needed skill set and we suggested a couple of extra improvements, which she accepted willingly.

Supporting the marketing team, so internal developers don’t have to

We started supporting Nabo in the field of SEO, and their marketing in general, including Google Analytics and Paid Ads (Google, Facebook, LinkedIn, and Microsoft). We took full responsibility for their custom Ruby on Rails CMS too.

Whenever a marketing-related change on the website needs to be implemented, Nabo can rely on our help. And don’t think the Swedish language is a barrier for us whatsoever. Even we were surprised how good knowledge of the language we have.

Becoming a solid part of the client’s team

What started as rather coincidental marketing support, has turned into a long-term cooperation.

  • Thanks to analytic improvements, Nabo can easily track and measure the ROI of their lead generation efforts.
  • We became a solid part of our clients’ team, so their developers can fully focus on the platform and its strategy, instead of fixing minor website issues on a daily basis.
  • We improved our own marketing competencies and extended the team by a SEO consultant and a few extra analysts, who continually support Nabo in the field of marketing.

Tack själv, Nabo!

Meet Nabo Team

We were adjusting our team according to our client’s needs

Martin
CTO at Nabo
T kot
Tomasz
Ruby on Rails developer
Szymon
Ruby on Rails developer
Mat
PM Manager
Wojtek
Marketing Consultant
Bart
Ruby on Rails developer
Firuza
Marketing Coordinator
Elin
CMO at Nabo
months

9

team members

8

monthly visits

50k

customers

2100

financial rounds

2

investors

4