Services
Web development
Frontend
Backend
Quality Assurance
Marketing support
Consulting
Technologies
Long term support for a real estate company
Finding gaps the client hasn’t seen
Originally, we reached out to Nabo offering support to their Ruby-based web application. At the time they didn’t have such needs, but it turned out that their marketing team could make use of both our technological and marketing knowledge.
The company’s CMO asked us if we can help with minor marketing tasks. We did have the needed skill set and we suggested a couple of extra improvements, which she accepted willingly.
Supporting the marketing team, so internal developers don’t have to
We started supporting Nabo in the field of SEO, and their marketing in general, including Google Analytics and Paid Ads (Google, Facebook, LinkedIn, and Microsoft). We took full responsibility for their custom Ruby on Rails CMS too.
Whenever a marketing-related change on the website needs to be implemented, Nabo can rely on our help. And don’t think the Swedish language is a barrier for us whatsoever. Even we were surprised how good knowledge of the language we have.
Becoming a solid part of the client’s team
What started as rather coincidental marketing support, has turned into a long-term cooperation.
- Thanks to analytic improvements, Nabo can easily track and measure the ROI of their lead generation efforts.
- We became a solid part of our clients’ team, so their developers can fully focus on the platform and its strategy, instead of fixing minor website issues on a daily basis.
- We improved our own marketing competencies and extended the team by a SEO consultant and a few extra analysts, who continually support Nabo in the field of marketing.
Tack själv, Nabo!
Meet Nabo Team
We were adjusting our team according to our client’s needs
Martin
CTO at NaboSzymon
Ruby on Rails developerMat
PM ManagerWojtek
Marketing ConsultantBart
Ruby on Rails developerFiruza
Marketing CoordinatorElin
CMO at Nabo
