Jägermeister It’s my Party app is based on things that people are actually doing – going out with their friends. It aggregates images and videos from users’ posts on social media sites and compiles them into an after-party video highlight. From a marketing standpoint, it delivers huge value by raising brand awareness and enabling Jägermeister to develop even stronger relationships with their customers.
Jägermeister, which translates to "master hunter", is a German herbal liqueur with a notorious reputation. A unique drink in a striking bottle - with over 91 million 0.7 liter bottles sold is in the top 10 international premium spirits is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. Jägermeister came to greater international attention particularly through the work of Sidney Frank.