UX and UI – do they really matter?

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There are more a host of concepts in UX (user experience) and UI (user interface) that you may not know. Let’s run a quick test on your knowledge. What do you think is change blindness? This is a recurring problem in the mobile app industry. Change blindness is a psychological phenomenon that adversely affects user experience. It’s when as developers and designers we introduce a tiny but effective element (it could be bigger but subdued) on the mobile app screen, but it may go unnoticed by the user. How does that happen? The user gets so sensitized to their usual scenario that they are unable to make out any new changes.

Dangers lurk for your mobile app business when you spend big bucks on the development of a version but the users barely notice it upon the launch. The key is to strategically place the new elements on the screen on locations where the users’ eyes focus frequently. We bet you didn’t know that! These and many other factors contribute to improving the UX and UI. And yes, both are different from each other. In this article, we help you differentiate between the two and identify strategies to help you eradicate any setbacks associated with UX and UI.

Dangers lurk for your mobile app business when you spend big bucks on the development of a version but the users barely notice it upon the launch. The key is to strategically place the new elements on the screen on locations where the users’ eyes focus frequently. We bet you didn’t know that! These and many other factors contribute to improving the UX and UI. And yes, both are different from each other. In this article, we help you differentiate between the two and identify strategies to help you eradicate any setbacks associated with UX and UI.

User Experience UX and User Interface UI

First things first, user experience and user interface are two different concepts. The more you know about them, the better you can contribute to the testing phase of your app. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both factors work closely to enhance your app.  The UX refers to the functionality and features of your app. The UI signifies the manner in which you interact with your app. Let’s talk about these in detail.

UX – user experience

The term User Experience was coined by Don Norman, a cognitive scientist and co-founder of the Nielsen Norman Group Design Consultancy, in 1990.   According to Mr Norman, UX encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” The user experience actively optimizes the structure, analysis and user rating on the company’s product and services.

User experience encompasses business intelligence, customer analytics, product positioning strategy, content development, prototyping, iterating and version control. So user experience is all about marketing and designing a mobile app. It aims in aligning the business goals with the user’s needs – bringing the two intimately closer over time.  It’s truly a multi-faceted design aspect. When we talk about UX, we talk about quality control.

UI – user interface

User Interface design is a relatively older phenomenon. It’s all about mobile application aesthetics. How effectively do the users interact with the app? Are they experiencing delays, crashed, churns and lack of connectivity? It entails the graphic design, theme, look and feel of the mobile app. The term “front-end development” is often used in the same vein as the user interface. The mobile app brand development is also a part of the user interface. The user interface is all about creating attractive, responsive and guiding layouts. It also accounts for the apps responsiveness.

 

Does it really matter?

The user interface is responsible for transferring the brands strength to the visual interface. It focuses on developing the physical features of the app. The usability and the learning curve associated with utilizing all app features. While user interface is important in terms of accessibility, one cannot undermine the critical nature of user experience. User experience is something that builds brand loyalty and customer base. A great way to improve user experience and

A great way to improve user experience and user interface is to benchmark best applications out in the app market. What makes them a winning app? Is it the colors? The animation? The music? The smooth interactivity? Take notes on features that engage you as a user. How do these features engage you emotionally? How does the app layout, design, theme, colors and font setting affect you? Do they make you excited or bored? Do they make you want to log in repeatedly? Above all, is the app a likely candidate for the top five apps that are integrated in your daily life style? If you answered yes, the app is a winner in terms of user experience and user interface. It deserves to be benchmarked.

Get your UX and UI right

An important part of the application development process is the app testing using the focus groups. The individuals in the focus groups are the target users who are supposed to give you a five start rating. Anything less than that needs a red flag treatment. Find out what aspects are not working for the focus group. Find out what is missing. Avoid the need to launch your app as a beta before you iterate the app. Remember, a bad user experience will crash your app faster than the click to open your app! In the mobile app industry, first impressions may kill or make your app. The knowledge in UX and UI is crucial in getting it right from the very beginning.

 

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